CERTIFIED BRAND MANAGER (Online)

Course Overview

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organizational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

In this training course, you will study an extensive overview of valuable and practical points and receive skills and competences such as:

• Creating brand report cards
• Brand management
• Creating brand value
• Crafting brand identity
• Designing brand equity elements
• Conducting brand audits
• Developing brand strategies

Who Should Attend?

• Brand managers and those responsible for managing the function
• Marketing managers
• Product managers, product marketing managers and others leveraging their brand when marketing products
• Business managers and others wanting to become more knowledgeable about the role of their brand

Benefits of attending

Once you have studied and completed this course provided by Bloom Institute, you will be able to:

• Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes
• Plan and craft a powerful brand positioning statement that reflects the brand’s promise and the expectations of their most valued customers
• Build a strategic brand and track its growth and sustainability using researched processes
• Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands
• Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products
• Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions