CERTIFICATE IN STRATEGIC INTERNAL COMMUNICATIONS (Online)

The programme aims to equip candidates with the skills to effectively engage internal employees or members within their targeted stakeholder group(s). It will provide the theoretical knowledge and professional skills so that candidates can practice effective communication within the professional PR and communications environment. Whether as an in-house practitioner or as a volunteer, the programme will enhance and culminate the professional and or academic skillsets of candidates to maximise their strategic creative and planning attributes in the world of communication.

This course will provide a detailed insight into the practice of internal communications and membership engagement at a professional level. Candidates will learn the core elements of engagement by understanding the factors of business management. Having understood the management structures and concerns, candidates can then interpret the organisation’s communication needs and requirements to design, implement, manage and evaluate an effective communications strategy. The course will provide candidates with a thorough knowledge and understanding of professional communications from an in-house perspective as follows: 

• The strategic function of communications in engaging internal employees and members to develop and enhance corporate reputation, image and delivery of the organisation’s communication objectives aligned to the business plan 
• To have an overall comprehension of the tools and techniques of communication to engage and empower stakeholders 
• To understand how the PR tools of engagement can be used from both an online and offline perspective

Course Learning Outcomes

On successful completion candidates will have the ability to:

• Show awareness of the importance of both research and evaluation in engaging employees and members both in terms of academic theory and in practice
• Evaluate the organisations needs in order to design, implement and manage an effective internal programmes for projects, campaigns and overall organisational communication strategies
• Understand the importance of written and oral communication to improve their delivery of succinct messaging
• Develop their skills to become story tellers to engage stakeholders and empower teams within which they work and are part of
• Understand the importance of research and planning in public relations and develop the ability to think strategically
• Be familiar with the theoretical elements of the creative process to demonstrate how that theory can be applied practically

Who Should Undertake this Programme?

The programme has been designed for a range of candidates:

• Those candidates who wish to acquire the applicable skills to manage the internal communications within their organisation and/or those working for charitable or NGO environments who manage the voluntary membership of the organisation. 
•  Those working in PR and Communications that want a professional academic qualification which substantiates and recognises their professional status and experience 
• Recently qualified graduates who wish to specialise in internal communications whether in-house or in a consultancy