CERTIFICATE IN CORPORATE COMMUNICATION (Online)
- Description
- Curriculum
- Reviews
Course Over View
Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
In this training course, you will study an extensive overview of valuable and practical points and receive skills and competencies such as:
- Planning, organizing and leading
- Written communication
- Public speaking and media handling
- Building rapport
- Controlling and evaluating
Who Should Attend?
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
Benefits of attending
By the end of the course, participants will be able to:
- Define corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Plan and execute corporate communication programs and campaigns internally and externally
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization
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1Definition of corporate communication
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2Define and explore the concept and history of corporate communication
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3Differentiation between vision, mission and objectives
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4Corporate communication in a changing environment
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5The new media landscape: challenges and opportunities
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6Stakeholder management and communication
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7Stakeholder engagement
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8Definitions of corporate Identity
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9Branding
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10Reputation
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11Importance of corporate identity and reputation
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12Aligning identity, image and reputation
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13Corporate communication strategy and strategic planning
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14Global aspects of corporate communication
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15High and low-context culture
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16Cross-cultural aspects of audiences
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17Planning and executing communication programs and campaigns
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18Research, measurement and evaluation
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19Measuring corporate reputation
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20Theories on measuring the effects of communication
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21Media relations
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22Journalism and news outlets
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23Detect what constitutes news
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24The various effects of news coverage on corporate communication
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25Employee communication and organizational identification
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26New media, new communication
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27Benefits and challenges using social media
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28Issues management
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29Communication in times of crisis
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